I have always been curious about people, their stories, their dreams, their fears, and the ways they make sense of the world.

I began my career in community arts in the UK, helping young people and diverse communities use creativity and digital tools to share their stories and influence change. From interactive storytelling portals to public exhibitions, this work grounded me in the belief that design and technology should always serve people.

That belief carried me across continents. In Spain, I moved into information architecture and UX, shaping content and digital concepts for organizations such as the European Commission and the European Space Agency. Later, in South America, I worked with Fundación Paraguaya and others, conducting field research in remote communities and co-creating poverty assessment tools that put decision making back into people’s hands.

More recently, I spent four years at the United Nations World Food Programme, working with global teams to design tools and services for NGOs in more than 80 countries. Alongside this, I have partnered with startups, creative agencies, and scientists at CGIAR to explore how data and AI can support farmers worldwide.

My academic path reflects the same curiosity. I completed a Master’s in Transpersonal Psychology and published research in Ecopsychology, which deepened my focus on behavior, change, and the human stories that underpin both. Today, I apply behavioral science methods such as COM-B in global research, from understanding payment behaviors in Kenyan childcare centers to exploring why commercial drivers in Nigeria resist wearing glasses.

At the heart of all this is one thread: I am a human centered designer and behavioral researcher who thrives on co-creating knowledge, making complexity simple, and helping people shape better futures.